Why would people buy from you?

There are endless guidelines and theories about marketing, but sometimes one sentence is enough. John Jantsch, who is dedicated to marketing for small businesses, sums it up:

“Marketing is getting people to know, like, and trust you.”

The trio of familiarity, liking, and trust sounds almost like a human relationship—and that's what good marketing is all about: building a (loose or closer) relationship with the customer. Few of us make major purchases or acquire long-term services from complete strangers. Trust, on the other hand, does not develop overnight.

Perhaps the important question for us small business owners is not so much how we can “sell more,” but rather

• how we can become known to more people more easily
• how we can be approached more easily, and
• how we can communicate our reliability.

This applies to every industry, and I am quite sure that we could all improve in these areas!

If you need help with this, send me a message: lumia [at] chaseandsnow.com (lumia[at]chaseandsnow[dot]com)