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Kuvituskuva ruohosipulin kukat

There are endless guidelines and theories about marketing, but sometimes one sentence is enough. John Jantsch, who is dedicated to marketing for small businesses, sums it up:

“Marketing is getting people to know, like, and trust you.”

The trio of familiarity, liking, and trust sounds almost like a human relationship—and that's what good marketing is all about: building a (loose or closer) relationship with the customer. Few of us make major purchases or acquire long-term services from complete strangers. Trust, on the other hand, does not develop overnight.

Image by Lutz Peter from Pixabay
Even a small business can succeed in marketing. Effective marketing isn't just about money—creativity, authenticity, and consistency can take you a long way. Here are three key points to get you started.
Digital Permaculture - partial of the book cover
Dominik's book about personal digital sustainability "Digital Permaculture" has been released. Discover how permaculture ethics and principles can transcend garden gates and be seamlessly integrated into the digital world. "Digital Permaculture" delves into the innovative fusion of ecological design and digital technologies, guiding you through a comprehensive permaculture design process tailored for the digital age.
The Zen of Drupal Webforms

The ability to gather information efficiently and interact with your audience online is crucial for any business. At Chase & Snow, we understand this need deeply, which is why we've made Drupal's Webform module a cornerstone of the products we offer. Webform not only simplifies data collection but also enhances user interaction, making it an invaluable asset for our projects and our clients'.

Pizza

Yesterday, we went to celebrate Chase & Snow's Christmas party - we had lunch in a neighbouring town and enjoyed authentic stone oven pizzas. 

Ilmastokumppani 2024 logo

Chase & Snow has joined the Pirkanmaa Climate Network, a regional collaboration network that supports companies and associations in their climate work.

When considering joining the network, we felt it was a great opportunity to reflect and think about how we can further reduce our carbon footprint and take responsibility for our environment.

For us at Chase & Snow, ecological responsibility is not just lip service. It's a matter of the heart, guiding our decisions every day. We want to ensure that we do our part to help our planet.